Why is Content Strategy Important?
All businesses require a content strategy to market their product to the masses be it through offline or online marketing. In terms of Ecommerce, Online Content Strategy plays a vital role in ranking your products higher up on the SEO search result, even on different marketplaces, which helps establish your brand presence. Our team helps you create and distribute valuable content for you to attract new customers, build relationships with existing customers & boost sales.
Our team, with the guidance of our founders, understands the algorithm behind search terms and getting you to rank on marketing searches all the while bringing life to your content and helping you stand out from the crowd. We aim at uplifting the brand content and building the recall value of your products.
What is the right Content Strategy?
- Reach Your Target Audience: Your content should be designed to not only engage your audiences’ interest but also be easily search-able and targeted at them. Such content will help you build exposure and credibility among customers.
- Provide Value: The content of your website should resonate with the style and pricing of your product & brand, i.e., if you are a luxury brand then you must provide your customers an experience of exclusivity, while an inexpensive brand must offer discounts & coupons to engage with their customers.
- Boost Sales: The right content strategy will help your customers understand and relate to the product and influence them to buy your product. Such content has to be informational, persuasive and develop an interpersonal conversation with the reader to increase their chances to close.
How Do I Strategise My Content?
- Define Your Goals: When it comes to your product, you need to establish what you wish to achieve with it and how it is beneficial to the customer. It is important to explain the connection between your aim with the product and the benefits that it will provide to the customer.
- Identify Your Target Audience: It is important to modify your content to become relatable to your target audience as it will help them understand the purpose of the product.
- Create Valuable Content: Your content should provide value to your audience and help them understand the uses, benefits and application methods of your product. The content should be helpful & engaging.
- Distribute Your Content: Once you have designed your product content it is important to share the same on different social media and ecommerce portals and make sure to maintain and adhere to their guidelines as that can heavily impact your product’s/brand’s image.
What are the different types of Content beneficial for ecommerce growth?
Product Descriptions: Describe your product concisely, engagingly and informatively to help the customers understand and relate to the product. Product Description should be strategised in a manner that it makes the buying process and decision easier for the audience.
Blog Post: As a brand you can share many things in your blog posts which can include the right uses of your product, comparison with competition & how you can combine your different products to achieve a certain result.
Case Studies: You may provide different independent and some in-house research & discoveries that help demonstrate your products’ value to the customers. It will showcase to them that yours is a product to be trusted as it is backed by science & research.
Video Content: In many cases it is very beneficial to showcase your product(s) using a video that helps you describe the same to the customer. Such informative videos must be short and to the point for better understanding and interest.
How can I determine the success of my content strategy?
- Traffic: There are different tools to check and read your website and product listing metrics. If your content is reaching out to your desired audience, then you will experience a gradual rise in these metrics.
- Lead Generation: This can be accounted for by increase in the number of newsletter subscriptions, exchange of information for offers, deals & discounts and/or add to cart numbers.
- Sales Generated: A higher sales number is the ultimate sign that not only your content is reaching out to your desired audiences but it is also successfully converting them into buying customers.